TL;DR – Handling Bad Reviews in Scottsdale Scottsdale  is a highly competitive short-term rental market where reviews directly affect visibility and revenue Bad reviews happen on platforms like  Airbnb  and  Vrbo —even for well-run properties How a review is  handled and responded to  matters more than the review itself Poor responses can hurt rankings, bookings, and nightly rates long after posting MCBB Lodging  manages reviews strategically to protect performance, reputatio